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SMASHING SUMMER WITH S&W
Project Type
Marketing Activation & Social Media Campaign
Location
Bondi Beach, Sydney Australia
Date
December 2023
Role
Creative Strategy & Project Manager
It's always thrilling to come up with a fun idea for a brand and see it all come to life! THE IDEA: For one day only S&W Mayonnaise gave away 1,000 free burgers prepared by 2023 Master Chef Winner and Brand Ambassador Brent Draper on Sydney's iconic Bondi Beach this Summer, an unforgettable event that showcased the brand and its ambassadors in a unique and impactful way.
Footage captured on the day formed a dynamic social media campaign to showcase S&W on the day & over the Summer months. We hit all of our KPIs which is no small feat around the bidding war that is the holiday period. The project was a huge success, generating buzz and positive feedback from consumers across all social media platforms.
