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WOKKA TOPOKKI LAUNCH
Project type
Campaign Strategy Content Creation Influencer Management
Location
Australia
From concept to content, I crafted a full suite of creative assets to drive excitement & trial for this bold new product. The campaign celebrated the crave-worthy flavours of Korean street food while educating consumers on how easy it is to enjoy Topokki at home.
As part of the digital campaign to support the launch of Wokka’s new range of Topokki Meal Kits, we partnered with Michael Finch who won the "Food Creator of the Year" award at the 2024 TikTok Awards. He was recognized for his food-related content and influence on TikTok with his content for Wokka reaching 1.4M+ views.
We also collaborated with authentic creators who brought the product to life in kitchens across social media. Achieving outstanding traction — delivering 1.2M+ video views, strong engagement & significant awareness for the brand’s latest innovation, placing the range on the map and in front of the right audiences.
