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GOLDEN DAYS SB LAUNCH
Project type
Campaign Strategy
Content Creation
Influencer Management
Date
August 2024 - February 2025
Location
Australia
To support the successful launch of Golden Days new Sesame Bites I delivered a full-funnel digital strategy designed to build anticipation, drive trial and generate authentic buzz.
The campaign included:
• A content-led teaser rollout across social and digital to spark early interest
• Strategic micro-influencer partnerships, resulting in 44 unique UGC assets
• Influencer selection based on content quality, engagement, audience relevance and ROI
• A cohesive content ecosystem that paired brand storytelling with creator-driven advocacy
This multi-touchpoint approach led to high engagement, strong reach within niche communities and a successful introduction to market. A campaign that felt real, relatable and most importantly, resonated with the right people.
User-generated content (UGC) at this level is what I love most—when creators bring a product to life in their own authentic way, sparking organic conversations & real excitement. 💛
This campaign was a testament to the power of micro-influencers and strategic selection:
✅ High-quality, engaging content
✅ Strong connections with niche audiences
✅ Cost-effective impact
Looking forward to building more campaigns that blend authentic storytelling with smart influencer strategy! 🚀
